Co-Founder · Mum of five
Mallu Campisi
The mum who started it all. Mallu personally tests every product and oversees fulfilment — if it's not safe enough for her own family, it doesn't make it to yours.
Our story
Meet the family behind Australia's #1 gender reveal store since 2010
Family-owned, mum-led and Gold Coast based. We've helped 70,000+ Australian families celebrate the moment they meet their baby's gender — safely, and unforgettably.
Family-owned
Government-approved
4.85★ from 1,740+ reviews
Shop the range 
2010
Founded on the Gold Coast
70,000+
Australian families served
600,000+
Products shipped a year
4.85★
From 1,740+ reviews
The founders
Real people, still packing your boxes
Not an anonymous warehouse — a Gold Coast family who personally test every product and oversee every order.
Co-Founder
Josh Campisi
Josh keeps the operation running — from sourcing government-approved stock to fast, reliable dispatch and the Gold Coast showroom.
As featured in
Independent press & verification
How it started
One mum's idea, grown into Australia's favourite reveal store
Gender Reveal Ideas started in 2010 as one Australian mum's simple wish: to make the moment you meet your baby's gender magical, safe and stress-free.
Fifteen years on, we're the nation's leading gender reveal retailer — shipping 600,000+ products a year to families in every state. But the heart of it hasn't changed. Mallu still personally tests products and oversees fulfilment, and the founders still pack boxes.
“
Every product we sell is one I'd give to my own daughters or sisters. If it's not safe enough for my family, it doesn't make it to yours.
Mallu Campisi · Co-Founder & mum of five
Why families trust us
Safe, compliant and genuinely ours
Government-approved
The only AU-registered, fully compliant gender reveal smoke bombs on the market.
Non-toxic & safe
Biodegradable, family-safe products — personally tested before they reach you.
Genuinely family-run
A non-anonymous family business where the founders still pack the boxes.
Local & fast
Fast dispatch Australia-wide, plus same-day pickup from our Gold Coast showroom.